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Talking SMAC: 4 Actions Healthcare CIOs Need to Take

The healthcare industry tends to lag behind other industries when it comes to many things, especially the adoption and implementation of new technologies. There are several factors that contribute to...

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5 Steps to a 360-Degree Healthcare Marketing Strategy

Last month I attended a Healthcare Marketing Summit in Chicago.  During the event, Melody Smith Jones, Manager of Connected Health at Perficient discussed how hospitals should be taking the best...

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Don’t Forget About Consumer Experience Amidst The Chaos of M&A

The healthcare industry continues down the path of transformation with the goal to provide higher quality, lower cost care for individuals and overall populations. To meet these new objectives,...

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Air Travel or Healthcare Mega-Mergers: Same Impact on Customers

The health insurance shakeup continues, and last week’s $37 billion merger of health insurance titans Humana and Aetna is the latest in a wave of deal-making that is likely to reduce the number of...

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Healthcare Marketing – The Keys To Engagement: Crawl.Walk.Run.

At a recent Chicago Healthcare Marketing Summit, Jason Rushforth, Oracle Vice President of Industry Solutions for Mobile, Display and Marketing talked about the keys to healthcare marketing. His...

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How Kaiser Permanente Serves More Patients With Less Resources

Healthcare is undergoing a seismic change in the way traditional institutions think about healthcare delivery. From consumer-driven loyalty programs and social listening to telehealth and wellness...

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Empowering Patients: Engaging Beyond the Traditional Care Setting

Consumerism is changing how we interact with our care providers. Connecting patients more closely to care providers is especially important after discharge from a facility. My colleague Melody Smith...

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Using Commerce to Enhance the Patient Experience

Recently, my colleague Heather Bowman, Marketing Manager, IBM Commerce and Digital Experience at Perficient published a blog post featuring Tienda Diabetes. Tienda Diabetes,  a leading healthcare...

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Healthcare CIO Series: Embracing Digital Transformation

Healthcare CIO Series: Interviews with David Chou, CIO I am teaming up with CIO David Chou (@dchou1107), an executive with more than 13 years of experience in the healthcare industry to bring you a...

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The Line Between Retail and Healthcare Continues to Blur

The retailization of healthcare. The consumerization of healthcare. Patients and/or consumers. The buzz and debate around the retail/healthcare topic continues to come up as the line between the two...

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