Talking SMAC: 4 Actions Healthcare CIOs Need to Take
The healthcare industry tends to lag behind other industries when it comes to many things, especially the adoption and implementation of new technologies. There are several factors that contribute to...
View Article5 Steps to a 360-Degree Healthcare Marketing Strategy
Last month I attended a Healthcare Marketing Summit in Chicago. During the event, Melody Smith Jones, Manager of Connected Health at Perficient discussed how hospitals should be taking the best...
View ArticleDon’t Forget About Consumer Experience Amidst The Chaos of M&A
The healthcare industry continues down the path of transformation with the goal to provide higher quality, lower cost care for individuals and overall populations. To meet these new objectives,...
View ArticleAir Travel or Healthcare Mega-Mergers: Same Impact on Customers
The health insurance shakeup continues, and last week’s $37 billion merger of health insurance titans Humana and Aetna is the latest in a wave of deal-making that is likely to reduce the number of...
View ArticleHealthcare Marketing – The Keys To Engagement: Crawl.Walk.Run.
At a recent Chicago Healthcare Marketing Summit, Jason Rushforth, Oracle Vice President of Industry Solutions for Mobile, Display and Marketing talked about the keys to healthcare marketing. His...
View ArticleHow Kaiser Permanente Serves More Patients With Less Resources
Healthcare is undergoing a seismic change in the way traditional institutions think about healthcare delivery. From consumer-driven loyalty programs and social listening to telehealth and wellness...
View ArticleEmpowering Patients: Engaging Beyond the Traditional Care Setting
Consumerism is changing how we interact with our care providers. Connecting patients more closely to care providers is especially important after discharge from a facility. My colleague Melody Smith...
View ArticleUsing Commerce to Enhance the Patient Experience
Recently, my colleague Heather Bowman, Marketing Manager, IBM Commerce and Digital Experience at Perficient published a blog post featuring Tienda Diabetes. Tienda Diabetes, a leading healthcare...
View ArticleHealthcare CIO Series: Embracing Digital Transformation
Healthcare CIO Series: Interviews with David Chou, CIO I am teaming up with CIO David Chou (@dchou1107), an executive with more than 13 years of experience in the healthcare industry to bring you a...
View ArticleThe Line Between Retail and Healthcare Continues to Blur
The retailization of healthcare. The consumerization of healthcare. Patients and/or consumers. The buzz and debate around the retail/healthcare topic continues to come up as the line between the two...
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